S02E08 - Profit - Giving visions an eye exam or the DIY of visioning

Visions are aspirational, emotionally charged statements describing the desired future state the company aims to achieve.

They answer the question: “Where do we want to go?”. It provides a clear direction and long-term perspective for the organisation. But how does it fit with the other elements of the foundational pyramid of an enterprise: Purpose, mission, strategy, tactics, values and culture?

And how can we ensure that the strategies which operationalise the vision are not on the breakfast menu of the company's culture?

We highlight every piece of this construct and provide DIY instructions on constructing a vision that sits at the table - and not on the menu.

Enjoy!